The 1st Annual Up With Down Charity Bike Ride is on Saturday, March 23rd!

Hey everybody! Please help me get the word out about the Up With Down charity bike ride on Saturday, March 23rd. Closing date for on-line registration (and your shirt) is 3/21. Other than the link above, you will be able to register the morning of the ride from 7 AM (no shirt), first ride at 8. Routes include 20, 62 and 100 mile options. SAG with plenty of stocked rest stops. Mezzaluna’s for lunch! Pizza or Pasta! Fresh like you was a customer! I kill me! They kill me! I don’t know that I have had many first year charity ride lunches to order. As if raising funds for this great organization wasn’t doing good enough, the proceeds of this event go directly to iCan Shine Bike Camp! Check out the work those folks are doing too!

Please consider helping The Fun Coast Down Syndrome Association out even if you can’t make the ride.

The Cutters are coming! The Cutters are coming!

The Indiana University cycling team “The Cutters” that is! Not the sailing kind! The cycling team name “Cutters” was made famous in the 1979 movie “Breaking Away“.

Just let everyone you know that has a road bike and enjoys group rides to mark up your calendars for the 7:30 AM Cobblestone Mall ride on Saturday, Dec. 29 and Saturday, Jan 5!

This event brings out so many riders that everyone can enjoy the company of whom they wish, from the casual club rider to the touring Pro. Yeah, professionals.  Todd Neville is just back from competing in the Ironman World Championships in Kona, Hawaii along with Trek sponsored Dirk Bockel who earlier this year won Ironman Germany.

Missed by the Cutters is Eric Young, now on the Pro Cycling Tour. Eric, along with Zach Lusk was one of the big reasons the Cutters won the Little 500 five times in a row until this year.

The Little 500 (also known popularly as the “Little Five”), is a bicycle race held annually at Bill Armstrong Stadium on the campus of Indiana University in Bloomington, Indiana. The race was founded in 1951 by Howdy Wilcox Jr., Executive Director of the Indiana University Student Foundation, who modeled the race after the Indianapolis 500, which his father had participated in and won in 1919

In the movie 1979 movie “Breaking Away”, Dennis Christopher plays Dave, whose friends persuade him to join them in forming the locals’ cycling team for the Little 500. Dave’s parents provide t-shirts with the name “Cutters” on them. Dave’s father remarks how, when he was a young stone cutter, he was proud to help provide the material to construct the university, yet never felt comfortable being on campus. Dave is so much better than the other competitors, he rides without a break and builds up a large lead, while the other teams have to switch cyclists every few laps. However, he is injured and has to stop. After some hesitation, Moocher, Cyril and Mike take turns pedaling, but soon their lead evaporates. Finally, Dave has his feet taped to the bike pedals and starts making up lost ground; he overtakes Rod on the last lap and wins!

So, a little history lesson for you today.

This ride will be big, really big!

See ya there!

MediaPost’s Center for Media Research says I may be old, but valuable!

I’m still faking the “Training Camp” thing though my weight is in the low 180s and I have improved my overall ride strength this year. I’ve been doing the lunch rides at about 70% and last Saturday’s Cobblestone Ride was great. The weather has been rainy around here lately. I’ve been lucky in that few ride opportunities have been missed due to rain.

I’m working on getting The Local’s Page newsletter ready to send out at the end of the month. We are still looking for local business owners who would appreciate some free write up. Not much of 2012 is left open, but we are filling the early 2013 slots now.

Today the Center for Media Research (mediapost.com) is reporting that I’m a member of a very valuable group. A new report by Nielsen, the “Most Valuable Generation,” in collaboration with BoomAgers, shows that in five years, 50% of the U.S. population will be 50+. These consumers spend close to 50% of all CPG dollars yet less than 5% of advertising is geared towards them. These high potential consumers have been largely unaddressed by marketers and advertisers since they started to age out of the popular 18-49 cohort.

In the next five years, Boomers, born between 1946 and 1964, are set to control 70% of the disposable income in the U.S., and they stand to inherit $15 trillion in the next 20 years. As they age out of the work force, 67% of Boomers plan to spend more time on their hobbies and interests, moving from a life of making money to one that is spending money.

Training camp begins Monday!

I’m not going all in on day one, but some things have to change! Training camp begins Monday! The FLA Senior Games State Championships (Road Race, 20k and 40k) are December 09 in Lakeland again this year. The State Championships are a qualifier for the US Senior Games National Road Race Championships  in July of 2013 in Cleveland.

Eating better, living better, getting better sleep, some wieght loss, and some training! I’ll keep ya posted!

I’ll be riding in the 2012 Endless Summer Watermelon Ride!

Enjoy a wonderful bike ride through country and coastal roads of St. Johns County, and along the St. Johns River. There are both ocean-side and river rest stops. We’ll provide pre-ride snacks, rest stops, a post-ride lunch, mechanical support, motorcycle escorts, and roving SAGs. CLICK HERE to Register now!

The 22nd Annual Endless Summer Watermelon Ride is Sunday, the 9th of September. This classic well supported one-day bicycle ride is perfect for all levels of cyclists. This year′s Watermelon Ride departs from and returns to Ponte Vedra High School (460 Davis Park Road,  Ponte Vedra, FL 32081) north of St Augustine, FL. The ride traverses lightly traveled St Johns country roads featuring scenic Atlantic Ocean and St Johns River views with some routes passing thru historic St. Augustine, America’s oldest continuously occupied city.

Support includes pre-ride light breakfast, SAG and bike shop mechanical support, well stocked rest stops and a post-ride box lunch supplied by the Renaissance Resort. On-line registration fees are $45 for non-members and $30 for members.

Those who register by August 29th will receive a complementary T-shirt with a brand new ESWR logo. Late on-line registrants through September 7th may sign up for the same prices but will not receive a complementary T-shirt. Day-of-Ride registration ($55 for everyone) opens at 6:30am on Sunday. The Century riders depart at 7:30am, the 72 mile riders depart at 7:45am and the 35 mile riders go at 8:30am.

 

 

It’s beginning to look a lot like? It’s the end of the first year of Google Analytics!

It’s beginning to look a lot like? It’s the end of the first year of Google Analytics! That’s what it’s beginning to look a lot like! It’s also the end of the second month of Google AdSense.

No, it’s not Christmas, especially for Analytics. Even though ABSOLUTELY NO SEARCH ENGINE OPTIMIZATION, USER INTERFACE OR CONTENT PLAN was used, I overestimated the growth as we gained less than 100%, year over year.

As for AdSense, I will publically admit to having earned revenue in June. Great!! Now growth expectations!