MediaPost’s Center for Media Research says I may be old, but valuable!

I’m still faking the “Training Camp” thing though my weight is in the low 180s and I have improved my overall ride strength this year. I’ve been doing the lunch rides at about 70% and last Saturday’s Cobblestone Ride was great. The weather has been rainy around here lately. I’ve been lucky in that few ride opportunities have been missed due to rain.

I’m working on getting The Local’s Page newsletter ready to send out at the end of the month. We are still looking for local business owners who would appreciate some free write up. Not much of 2012 is left open, but we are filling the early 2013 slots now.

Today the Center for Media Research (mediapost.com) is reporting that I’m a member of a very valuable group. A new report by Nielsen, the “Most Valuable Generation,” in collaboration with BoomAgers, shows that in five years, 50% of the U.S. population will be 50+. These consumers spend close to 50% of all CPG dollars yet less than 5% of advertising is geared towards them. These high potential consumers have been largely unaddressed by marketers and advertisers since they started to age out of the popular 18-49 cohort.

In the next five years, Boomers, born between 1946 and 1964, are set to control 70% of the disposable income in the U.S., and they stand to inherit $15 trillion in the next 20 years. As they age out of the work force, 67% of Boomers plan to spend more time on their hobbies and interests, moving from a life of making money to one that is spending money.